Merrylin Restaurant has been recognized by its graceful environment, nice cuisine, and well known advertisement slogan. In addition, Merrylin restaurant chains has been launched and distributed in both Shanghai and Beijing until 2002. For example, Hong Qiao Merrylin, Xian Xia Merrylin, Wu Ning Road Merrylin, Si Ping Road Merrylin, ZhangYang Road Merrylin, Ao Men Road Merrylin, Song Shan Road Merrylin and Wu Zhong Road Merrylin, while in Beijing there have Yue Tan Merrylin and Hua Run Merrylin, the total restaurant available seats reaches around 10000, and with over 3600 staffs.

Although Merrylin has achieved great success in catering industry, company began to focus on the relative hotel industry as the complementary. During 2000 to 2002, Meryylin facilitated the hotel career based on its restaurant extension, and respectively cooperated with Chang Jiang Steamship Company, Shanghai Da Zhong Transportation Group, and even Shanghai Government. And then, a series of star hotel chain has been launched such as Chang Hang Merrylin Hotel, Da Zhong Merrylin Hotel, She Shan International Conference Center and Shen Zhou Merrylin Hotel. In addition, Merrylin was recognized as Shanghai Famous Brand, and quickly rising its popularity to catch media’s eye in the global scale.

What is more, Merrylin Holding Limited Company was established in 2003 after the internal vertical integration, and then the foundation structure of Merrylin Group has preliminary formed.

In 2003, the budget hotel has emerged from China; therefore the company decidedly proceeded to make investment on budget hotel industry; therefore, Shanghai Motel Management Co was come out. As a result, Motel 168 a new economic hotel chain brand rapidly extended to each corner of China, and covered major province and cities. In addition, Motel adopts mass fashion elements in the hotel inside decoration, it helps Motel to be added value, and largely increase the market influence.

For example, West Yan An Chain is the one of the biggest motel inn in the world which has over 505 available guest rooms, and the room occupation rates is always around 100% daily during the first 2 years.

In fact, Motel 168 has great potential in budget hotel industry due to company’s great annual turnover, which significantly attracts overseas venture capitals’ attention. After a long term deliberation, Morgan Stanley finally became the strategic cooperator with the Motel 168, and Merrylin International Holding Limited Co. was consequentially established in abroad. Because of the strong financial support from Morgan Stanley, the company speeds up the pace of development, and the competitive advantage has been largely increased as well simultaneously. Although Motel 168 has already launched 120 inns throughout 40 provinces of China with 25,000 available guest rooms, over 20,000 staffs until 2007, the strategic purpose of the company is to be the top one of China in the budget hotel industry. In this case the company intends to open more than 1000 inns throughout the country till 2013.